growth intelligence
Find where talk turns to donations
Herdify identifies where word-of-mouth is spreading about your mission, so your fundraising reaches people already inclined to give.
Talk to our team
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Reaching the right supporters has never been harder, and the pool of donors is shrinking.
Marketing is under constant pressure to deliver short term results, leaving no scope for long term planning.
Existing approaches that worked now cost you more and return less, all while budget stay the same.
The charity sector is getting more and more crowded, everyone has a similar demographic they're chasing.
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Herdify reveals where word-of-mouth is already spreading about your cause, so instead of targeting broad demographics you reach the communities where people already care. People more likely to:
Donate more
Donate for longer
Talk about your cause further
Boost in response rates
Increase in overall donations
Boost in new customer rates
Increase in conversion rates
Higher new customer penetration
Boost in response rates
Increase in overall donations
Boost in new customer rates
Increase in conversion rates
Higher new customer penetration
Boost in response rates
Increase in overall donations
Boost in new customer rates
Increase in conversion rates
Higher new customer penetration
(PS: we're not a social listening tool.)
Step 1
We analyse previous fundraising to understand where support already exists, generating a map of your supporters.
Step 2
Our platform tracks where and when word-of-mouth is spreading about your cause.
Step 3
Herdify analyses how your word of mouth is moving with your brand giving you a score on the locations, you can then get postcodes to use in each channel.
Step 4
After your campaign lands, Herdify shows which areas performed best and feeds those results back into the model to improve future targeting.
RSPCA used Herdify to uncover communities already inclinded to give, helping them reach new supporters and increase donations without wasting budget.
Higher response rates
More cash donated
Increase in total donations
Megan B
Marketing Manager, RSPCA
Air Ambulance Charity Kent Surrey Sussex (KSS) needed to keep donations high, despite the fact that many in the region had already heard their message and the ad budget couldn’t increase. To find new supporters, they partnered with Herdify to try a different approach.
In donations
New donors
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Symon Russell
Executive Director of Individual Giving and Lotteries, KSS
Predicts which supporters are most likely to respond to digital appeals, emergency campaigns, or seasonal asks.
Identifies donors likely to convert into monthly givers and helps manage upgrades, retention, and churn reduction.
Surfaces donors who give above average but below major gift levels, helping teams build a strong mid value pipeline.
Prioritises high capacity supporters with strong likelihood to make significant one off or annual gifts.
Predicts supporters likely to consider leaving a bequest and helps manage long term legacy pipelines.
Identifies supporters most likely to sign up for events such as marathons, cycles, community challenges, boosting registration, participation, and income.
Herdify is channel-agnostic, from mail and TV to radio and out of home. Plan better donor acqusition campaigns, and get more income.
Make your door drop and direct mail convert by sending it where your charity is already being talked about.
Choose sites in neighbourhoods that already talk about you, so each impression lands warmer.
TV gets expensive fast, so you want your ads running in places already warmed up by word-of-mouth.
Herdify directs teams to the areas where word-of-mouth is already working for you.
Plan field activity in advocacy clusters, turning casual “I’ve heard of you” into “Where do I sign up?”
Open pop-ups where foot traffic already includes people who recognise your brand name.
Answer the question you've been thinking about... does your brand have strong word-of-mouth? We can show you.