This book explores the hidden forces of herd mentality and how they shape behaviour at scale. Drawing on insights from behavioural science, real-world case studies, and expert analysis from thought leaders like Rory Sutherland and Byron Sharp, it reveals how brands can turn collective influence into marketing success.
This book will show you how to stop pushing against human nature and start working with it.
The herd is already moving. The question is, are you leading it?
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