Charities thrive on donations, volunteers, and advocacy. But…
Donor numbers are down, and giving is now more ad hoc
Charity budgets are being cut, requiring smarter spending approaches
Approximately 90% of charities compete for the same demographic
Herdify can help…
Did you know that 92% of people are more likely to donate when they see others doing it first?
…Meaning giving is infectious. Whether consciously or unconsciously, we all mimic the actions of those around us, be it donating, volunteering, or supporting a cause. Yet, many charity campaigns miss this, opting for broad mass-targeting.
That’s why charities like the RSPCA use Herdify to harness real-world social influence to target the right people, amplify giving behaviour, and increase donations.
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Megan Baker
Marketing Manager, RSPCA
DONOR NUMBERS ARE DOWN
Use Herdify to reach new people who are primed to donate.
CHARITY BUDGETS ARE BEING CUT
Make every penny count with smarter, data-driven targeting, meaning less waste in time, effort and materials.
CHARITIES COMPETE FOR THE SAME DEMOGRAPHIC
Gain deeper insight into your audience’s giving behaviour so you know where to find them before your competitors do. With Herdify, you can reach the right people first and inspire them to choose your cause.
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Meet Jake. He’d never donated to charity, not because he didn’t care, but because it wasn’t on his radar.
Then, his sister buys a charity gift card for their mum’s birthday. A friend at work signs up for a monthly donation. His neighbour starts talking about a local food bank drive.
At first, Jake notices. Then, he starts thinking, “Should I be doing something too?” Before he knows it, he’s signed up for a small monthly donation.
This is how giving spreads. A few people start, others take notice, and suddenly it’s a movement. Herdify helps charities tap into this natural behaviour, finding where these ripples are already happening and amplifying them.
Most charity marketing competes for attention in the same overcrowded spaces.
Herdify flips the script. Instead of fighting for awareness, we help you find the people who are already listening so you can turn passive interest into real action.
Giving is contagious. Herdify helps you ensure it spreads. Let’s make every marketing pound count and drive real, lasting change.
+7%
Higher Annual Customer Value
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+120%
Response Rates
From Our Door Drop Campaigns
+210%
New Customer Penetration
From Our TV Campaigns
78%
Average Uplift
We Work Across Channels With a 78% Average Uplift
+483%
New Customer Penetration
From Our OOH Campaigns
+2.5%
People in Herdify Areas Spend 2.5% More on Average
When looking for better customers #JustAddHerdify
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