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Product FAQs

What data do I need to use Herdify?

We only require six fields from your transaction data, and none of them contain personally identifiable information. Typically, this includes information such as postcode, purchase date, and transaction details. You can view the full data requirements here.

How does BESeen™ work and why is it different?

BESeen™ is short for our Behavioural Segmentation Engine and is Herdify’s AI model that understands how adoption spreads through customer networks. It analyses patterns in transaction data to identify where behaviour is spreading between people. For more on how it works, check out our science page.

How is your AI different to tools like ChatGPT?

Tools like ChatGPT are designed to generate content from historical content. Herdify is what's called statistical AI and uses a statistical modelling built specifically to detect how behaviour spreads.

What are word-of-mouth clusters?

Word-of-mouth clusters are locations where Herdify detects patterns in your sales or donation data that suggest people are influencing others nearby. These clusters highlight communities where advocacy for your brand is already spreading, making them powerful places to focus marketing campaigns.

How does Herdify compare to the data we currently use to plan campaigns?

Most third-party data tells you who is likely to buy a category. Herdify identifies where people are already talking about your brand by detecting clusters of word-of-mouth in your transaction data. Instead of targeting people who look like buyers, you can focus campaigns on the places where influence around your brand is already spreading.

How often will my target audience update in Herdify?

Human behaviour isn't static, and neither should your audiences be, which is why your audience update whenever you upload new sales or donation data to the platform. Herdify is constanly learning and identifies the new areas where influence is building. This helps ensure your targeting stays ahead of where conversations about your brand are spreading.

How do you find word-of-mouth without social listening?

Herdify analyses the timing and location of customer purchases to detect patterns that suggest your brand is spreading through real, in-person conversations. The method uses a scientific model originally developed to track how things like viruses spread through communities.

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