The Letterbox Consultancy, the UK's only independent door drop provider, has partnered with behavioural science platform Herdify to bring word-of-mouth data into its planning tools, enabling smarter targeting and helping clients get more from every door drop.
The partnership means Herdify's mapping of where brands are being talked about, the postcodes generating the strongest offline conversation and recommendation, is now available within The Letterbox Consultancy's planning process.
For brands and charities running door drop campaigns, it's a meaningful shift. Targeting has historically focused on who lives where: demographics, household profiles, lifestyle data. Layering word-of-mouth data on top adds a second dimension, where the brand is already spreading, so campaigns can be planned around the areas with the greatest demand. Smarter targeting, sharper response.
Herdify integrates straight into The Letterbox Consultancy's planning system, meaning clients can benefit from word-of-mouth data without any changes to their existing process.
Neal Dodd, Managing Director of The Letterbox Consultancy, said:
“The Letterbox Consultancy has led the way in door drop innovation over the past two decades – most notably with our SMART-Drop distribution product – and we believe the introduction of Herdify is a big step forward for the industry.
Whilst the capacity to target the right type of audience will always be important, overlaying data that tells us where the greatest interest and word of mouth about a brand is occurring is of significant value in boosting response and making the channel work harder.
We’re excited about the immediate benefit it will bring to our clients and are already seeing the positive effect it has on their results.”
Jon Hollis, Head of Business Development at Herdify, said:
“We're really happy to have formed a strategic partnership with The Letterbox Consultancy. They're experts in door drop campaigns, so partnering with them made complete sense. We both think the channel works best when it's built around how people actually behave.
Word-of-mouth is one of the biggest drivers of brand growth, and most of it happens offline, where brands simply can't see it. By bringing that data into The Letterbox Consultancy's planning, their clients can use it to help boost their performance.”
About Herdify
Herdify is a behavioural science platform that uses network theory and AI to identify where offline word-of-mouth about a brand is strongest. By mapping these conversations geographically, Herdify helps consumer brands and charities grow by understanding how influence actually spreads, and targeting the areas more likely to respond.
About The Letterbox Consultancy
With nearly 50 years of experience, The Letterbox Consultancy is the UK's only independent and impartial door drop provider, working with local, regional and national clients including Deliveroo, Cancer Research UK and Fishpools. Its proprietary SMART-Drop product enables door drop campaigns to be planned in small clusters of households for minimal wastage and maximum ROI. The Letterbox Consultancy is a JICMAIL Platinum Partner. www.letterboxconsultancy.com
