Why Attend?
If you're a marketer, media planner, or brand leader looking to improve the sustainability of your campaigns, this session is a must-attend. You'll gain valuable insights from industry experts, learn actionable strategies, and have the chance to engage directly in the Q&A session.
Herdify at the Sustainability in Marketing Panel Discussion
Join Us on 6 March to Explore the Future of Sustainable Marketing
Sustainability is not just a buzzword, it is the new baseline. Brands and agencies are under growing pressure to prove that their marketing is not just effective but also ethical, responsible and waste free. But let us be honest, where does marketing actually fit into the sustainability conversation? And how do we make sure we are walking the walk, not just talking the greenwashed talk?
That is exactly what Herdify’s very own Tom Ridges will be tackling at an exclusive panel event. Alongside experts from ShiftingPact, Join the Dots and the RSPCA, Tom will be getting into the details of how brands can make smarter, data driven decisions to reduce media waste, boost efficiency and connect with audiences in a way that is both meaningful and sustainable.
Speakers
- Eliane Dupret, Founder & CEO Better Businesses & Shifting Pact
- Tom Ridges, Founder & CEO Herdify
- Jodie Hanrahan, Senior Media Account Director Join the Dots
- Phoebe Cooper, Marketing Manager RSPCA
Event Details
Date: Thursday 6 March
Time: 2pm
Speakers: Tom Ridges (CEO, Herdify) with industry sustainability experts from ShiftingPact, Join the Dots and the RSPCA
What is on the Agenda?
Each speaker will share fresh insights on where sustainability and marketing connect and why that matters. Tom’s focus will be on how brands can stop wasting media spend and start using behavioural data to reach the right people at the right time with the right message.
We will also be discussing:
- The biggest sustainability gaps in marketing strategies and how to address them
- How brands can embed sustainability into every stage of their media planning without losing effectiveness
- How to avoid the greenwashing trap because consumers can recognise it a mile off
- Why sustainability is not just about the planet but also about ethical sourcing, fair labour and inclusive marketing
- Can sustainability and profitability work together? Yes, if it is done right
Do Not Miss Out. Register Now
If you are serious about making your marketing smarter and greener while avoiding the usual pitfalls, this is the event for you. Sign up now and join the conversation because sustainability and marketing can work together when done properly.
