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© Herdify Ltd, 2023. All Rights Reserved
We are committed to protecting and respecting your privacy. This notice sets out how we look after your personal data and tells you about your privacy rights and how the law protects you.
This privacy notice is provided in a layered format so you can click through to the specific areas set out below:
“We”, “us” and “our” refer to HERDIFY LTD. We are incorporated in England (company number 13288855) with our registered offices at Suite 19 Maple Court, Grove Park, Maidenhead, Berkshire, United Kingdom, SL6 3LW.
This notice applies when you visit our website: herdify.com and if you purchase our services. It also applies if we identify you as a prospective customer of our services, as someone who might be interested in what we have to offer or if you supply services to us. These are all situations where we are acting as a data controller with respect to your personal data, that is when we determine why and how your personal data is processed.
Our website and services are not intended for children and we do not knowingly collect data relating to children.
Contact us at support@herdify.com with any questions in relation to this notice or your privacy rights.
Any changes we make to our privacy notice in the future will be posted on this page. Please check back frequently to see any updates or changes.
Our website may from time to time contain links to and from the websites of other businesses. If you follow a link to any of these websites, please note that these websites have their own privacy notices and that we do not accept any responsibility or liability for their privacy obligations. Please check their privacy notices before you submit any personal data to these websites.
Personal information, or personal data, means any information about an individual from which that person can be identified. We may collect, use, store and transfer different kinds of personal data about you which we collect from various sources as described below:
We may also collect, use and share Anonymised Data and Aggregated Data such as statistical or demographic data for any purpose. Anonymised and aggregated data may be derived from your personal data but is not considered personal data in law if this data does not directly or indirectly reveal your identity. For example, we may aggregate statistics to understand usage of our websites.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
We use different methods to collect data from and about you including through:
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
Purposes for which we will use your personal information
The purposes for which we will process your personal information and the lawful basis of processing on which we rely are described below.
| Purpose/Activity | Lawful basis for processing including basis of legitimate interest |
| To register you and set up your account on our platform (whether for free use or paid subscription) so that you may access and use our services | Performance of a contract with you |
| To provide the functionality of our services that you have requested/purchased via our platform | Performance of a contract with you |
| To administer and support the services you have requested including to send service notifications, manage and support the provision of your services, to manage and collect payments and to exercise our legal rights | Performance of a contract with you Necessary for our legitimate interests (the efficient running of our business and services, to recover amounts due to us and to protect and assert our legal rights) |
To manage our relationship with you which will include:
| Performance of a contract with you Necessary to comply with a legal obligation Necessary for our legitimate interests (to keep our records updated, to manage and improve our services and the efficient running of our business) |
| To build a database of contacts and prospects who might be interested in our platform and our services and to inform our marketing and sales activities, including market mapping, client and prospect mapping and analysis | Necessary for our legitimate interests (so that we can market and sell our platform and services) |
| To send you our marketing communications and invite you to events and webinars | Your consent (if your consent is required) Necessary for our legitimate interests (so that we can market our products and services to B2B customers) |
| To follow up sales leads whether sourced by way of demo request, request for information, sign up to our events, by third party lead or from internal research | Necessary for our legitimate interests (qualification of sales leads and to encourage participation in our platform to make sales of our services to grow our business) |
| To deliver targeted website content and advertisements to you both on our website and via third party platforms (eg LinkedIn and Google) and measure and understand the effectiveness of the advertising we serve to you | Your consent (to the setting of cookies) Necessary for our legitimate interests (so that we can market and sell our products and services to B2B customers) |
| To build profiles of potential purchasers of our products and services and to identify potential purchasers of our products and services | Your consent (to the setting of cookies) Necessary for our legitimate interests (to inform our marketing strategy by identifying the types of individual likely to purchase our products and services and to identify potential purchasers of our products and services so that we may target potential purchasers to make sales and grow our business) |
| To use data analytics to improve our website, services, marketing, user relationships and experiences | Your consent (to the setting of cookies) Necessary for our legitimate interests (to improve our products and services based on user experience, to define types of users for our services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy) |
| To purchase goods and services from you for our business | Necessary for our legitimate interests (to provide and manage our services and the efficient running of our business) |
| To administer, protect and manage our business and website (including troubleshooting, business operational analysis, testing, system maintenance, support, reporting and hosting of data) | Necessary for our legitimate interests (for running our business, provision of administration and IT services, business performance analysis, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) Necessary to comply with a legal obligation |
Marketing and Opting out
You may receive our communications or invitations to our events if you have requested information from us, if you provided us with your details or if we have identified you as someone who may be interested in our platform and services and you have not unsubscribed from our marketing communications.
You can unsubscribe from our marketing messages at any time by following the opt-out links on any marketing message sent to you or by emailing support@herdify.com at any time.
Marketing, advertising and profiling
We build behavioural profiles of potential purchasers of our products and services and use these to identify and target prospects who may be interested in our products and services. We build these profiles from Profile Data we collect about you and use it to send you relevant information about our products and services. We also use it to identify the types of people that are interested in our products and services. We use third-party advertising platforms, such as Google and LinkedIn, to send you advertising messages that are targeted at you, based on your Profile Data. We share your personal information with the third-party advertising platforms, and they will attempt to match your profile in their database to determine when to show you our advertisements. We analyse information from advertising campaigns to understand their effectiveness. In addition, third-party advertising platforms may set their own cookies on our website which collect information about your visits to our website and to websites of our competitors. Details of the cookies set and how to manage or decline the setting of advertising and profiling cookies are set out in our Cookie Notice.
You can opt out of targeted marketing and advertising by emailing support@herdify.com at any time. We do not make any decisions based on such profiling which produce legal effects on you.
Cookies
Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site and target marketing and advertising at interested visitors. For detailed information on the cookies we use and the purposes for which we use them see our Cookie Notice.
We share your personal data with selected third parties, including:
In processing payments we use a payments service provided by a third party payment provider and its affiliates: Paddle.com Market Limited. In carrying out this activity, Paddle acts as our reseller and as a data controller. This activity is carried out in accordance with the Paddle Privacy Policy.
Your personal information will be processed by us in the UK and the European Economic Area (EEA). Some of your personal data may be transferred, stored and/or processed outside of the UK and the EEA as our suppliers sometimes operate from outside of these jurisdictions. Whenever we transfer your data outside of the UK/EEA we ensure a similar degree of protection is afforded to it by utilising data transfer safeguards prescribed by data protection laws. Please email support@herdify.com if you would like details of the appropriate safeguards.
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
We will retain your personal data for as long as necessary to provide you with our services and for so long as you do not wish to unsubscribe from our marketing communications or from receiving targeted advertising. We will also retain your personal data as necessary to fulfil our contractual obligations and to comply with our legal obligations, resolve disputes, and enforce our agreements.
Where we no longer need to process your personal data for the purposes set out in Section 4 of this privacy notice, we will delete your personal data from our systems unless we need to retain a limited amount of information to make sure that we act in accordance with your wishes.
Where permissible, we will also delete your personal data on your request. Information on how to make a deletion request can be found in Section 9, Your rights.
Please email support@herdify.com if you would like details of our retention periods for different kinds of personal data.
You have certain legal rights with respect to your personal information depending on your location and applicable laws. You may exercise your rights at any time by contacting us at support@herdify.com.
Your rights if you are resident in the UK or the EEA
| Right of access | You have the right to access any personal data we hold about you: we will provide a copy of your personal data that we hold together with details of the purposes of the processing, the types of personal data we hold and the people to whom your personal data has been disclosed. |
| Right to rectification | You have the right to have inaccurate or incomplete personal data corrected or to restrict the processing of personal data whilst the accuracy is checked. |
| Right to erasure | You have the right to ask to have personal data we hold about you erased. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with law. |
| Right to data portability | In certain circumstances, you have the right to have data we hold about you transferred to yourself or another data controller. Note, this right only applies to information that is processed by automated means which you initially provided consent for us to use or where we used the information to perform a contract with you. |
| Right to object | You have the right to:
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| Right to withdraw consent | You have the right to withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. |
| Right to complain | You have the right to lodge a complaint with the UK Information Commissioners Office or other data protection supervisory authority applicable to you if you are unhappy with the way we are handling your personal data. |
What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
Time limit to respond
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
If you have any questions or complaints about this Privacy Notice, please send an email to:
Or write to:
Privacy Team
Herdify LTD
Suite 19 Maple Court
Grove Park
Maidenhead SL6 3LW
Find out where your real-world communities exist
© Herdify Ltd, 2023. All Rights Reserved
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