TIKTOK LINKEDIN

Find your customers

Behavioural segmentation

By analysing your first-party sales data, Herdify builds a brand-specific segmentation based on where herd mentality is influencing product sales, and indicating future sales for existing and future customers.

Discover the value that communities drive for YOUR business

Our technology provides unique insights that clearly demonstrate the effect of offline communities on your revenue, AOV and customer acquisition.

Find the next best place to focus your strategy

By understanding the streets, towns and cities where your brand is being recommended, you can build growth plans that really work.

Use Herdify’s data across your business

Full-funnel media planning

Insights that deliver across any media channel, both online and offline

Strategic positions

Identify stores and popup locations where your brand will get the most footfall

Personalisation

Tailor creative to spark community conversation and boost engagement

Full funnel omnichannel segmentation ​

Start your journey with seamless integration

Your Herdify journey begins by connecting your first-party data via our collection of over 400 connectors.

Try Herdify with our interactive tour.
No account creation required

Want to know how we do it?

In less than two minutes, learn how pandemic science modelling can help you predict where your next best audience is located.

Let’s dig a little deeper

Today there are no options to identify offline word-of-mouth; 60% of conversation happens offline so social listening misses this. Digital retailers have random sales that cover entire countries, so when you plot their sales locations it typically just shows the locations that are highly populated, not where you have community hotspots.

We normalise for population and then baseline the time between sales. We then analyse at the lowest level geography to see if there is a relationship, and then increase the distance to see how tight the community is. Finally, we compare all adjacent communities to see if a weak narrow one is actually part of a larger one.

You could but this is selling yourself short. Firstly, one good customer does not make a community, and perhaps 10 average ones are better. Secondly, a few good customers don’t tell you how wide the community is.

We need customer ID, billing postcode, date of purchase and value (optional).

Demographic data shows the attributes of individuals and the communities they live in, NOT the communities where your brand is being talked about.

Let’s take an example that you sell a product to 30–40-year-old professionals who read the news.

Demographic data can find these people for you, but it will be the same for your competition, meaning you are in a head-to-head an expensive fight.

By finding your communities, you’re finding the spots where people are leaning towards your brand and just need a gentle nudge to purchase.

Profiling existing customers’ locations isn’t new, but community isn’t just about volumes in a location. Communities can be high in influence, but low in volume of sales as much as they can be high volume and high influence. If you just focus on volume, you end up with a high correlation to densely populated spaces.

This is where the time component comes in. There isn’t an “average time between sales” that is a silver bullet, but more an ever-increasing speed. If you think about how a pandemic spreads – 2 people, 4 people, 8 people, 16 people (you get it) – it has a quickening effect. With product sales, the pattern isn’t as obvious, but it’s a similar trend.

Explore how we stack up against the rest of the herd

Herdify is the first tool in the world to combine AI, data and behavioural science to predict consumer buying behaviour. We plug in your first-party data to produce accurate models of where your brand communities will influence growth and revenue.

Herdify vs jigsaw
Friends in conversation | Herdify

Sign up to the Herdify newsletter

Ignite your brand power: Why your offline community is the real influencer

“Social communities grow more powerfully offline, yet most marketing tactics tap into the online element. 92% of word-of-mouth – the single biggest influence on consumer buying behaviour – happens offline."

~ Ed Barter, Lead data scientist at Herdify

In this free whitepaper, you’ll learn: