We’re Axel Arigato – a people-powered lifestyle brand
We knew that community was important for our brand growth, but we didn’t know where to find that community in the offline world and convert it into online sales.
We spent a lot of our budget on Google Ads, but saw a great deal of variability from month-to-month, and never fully understood why.
We used Herdify’s recommendations to precision-target our Google Ads spend in areas where we knew people had already been exposed to our brand through community.
By targeting customers who have been exposed to Axel Arigato through community recommendations, we’ve been able to:
Behind the scenes
We’re deeply proud of our “Drop of the week” model which eschews traditional seasonal collections in favour of a new style every week.
Our brand community is integral to this process. We place the customer at the focal point of our product creation and incorporate customer feedback in the development of new styles. Our healthy stock levels eliminate the waste of materials, resources and energy.
By following Herdify’s community recommendations, we’ve been able to acquire customers more cheaply, but most importantly we’ve been able to acquire the right customers who share our community’s values.
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