We’re Axel Arigato – a people-powered lifestyle brand
“Our diverse community is what powers our brand. Working with Herdify, we generated a 6% uplift in revenue by targeting strong Axel Arigato community hotspots.”
Before Herdify
We knew that community was important for our brand growth, but we didn’t know where to find that community in the offline world and convert it into online sales.
We spent a lot of our budget on Google Ads, but saw a great deal of variability from month-to-month, and never fully understood why.
After Herdify
We used Herdify’s recommendations to precision-target our Google Ads spend in areas where we knew people had already been exposed to our brand through community.
The numbers
- 6% uplift in revenue by targeting areas with community
- 110x cheaper to acquire new customers in Herdify-recommended areas
- Herdify’s cost was only 3.4% of the additional revenue generated through this campaign
By targeting customers who have been exposed to Axel Arigato through community recommendations, we’ve been able to:
- Focus our Google Ads on those communities where we have the strongest brand advocacy
- Fill in the gap between our hugely loyal social media community and the offline world
- Market directly to more customers who are ready to join our community
Behind the scenes
We’re deeply proud of our “Drop of the week” model which eschews traditional seasonal collections in favour of a new style every week.
Our brand community is integral to this process. We place the customer at the focal point of our product creation and incorporate customer feedback in the development of new styles. Our healthy stock levels eliminate the waste of materials, resources and energy.
By following Herdify’s community recommendations, we’ve been able to acquire customers more cheaply, but most importantly we’ve been able to acquire the right customers who share our community’s values.
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