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Case study | Axel Arigato

We’re Axel Arigato – a people-powered lifestyle brand.

Axel Arigato logo

“Our diverse community is what powers our brand. Working with Herdify, we generated a 6% uplift in revenue by targeting strong Axel Arigato community hotspots.”

Before Herdify

We knew that community was important for our brand growth, but we didn’t know where to find that community in the offline world and convert it into online sales.

We spent a lot of our budget on Google Ads, but saw a great deal of variability from month-to-month, and never fully understood why.

After Herdify

We used Herdify’s recommendations to precision-target our Google Ads spend in areas where we knew people had already been exposed to our brand through community.

The numbers

By targeting customers who have been exposed to Axel Arigato through community recommendations, we’ve been able to:

Behind the scenes

We’re deeply proud of our “Drop of the week” model which eschews traditional seasonal collections in favour of a new style every week.

Our brand community is integral to this process. We place the customer at the focal point of our product creation and incorporate customer feedback in the development of new styles. Our healthy stock levels eliminate the waste of materials, resources and energy.

By following Herdify’s community recommendations, we’ve been able to acquire customers more cheaply, but most importantly we’ve been able to acquire the right customers who share our community’s values.

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Ignite your brand power: Why your offline community is the real influencer

“Social communities grow more powerfully offline, yet most marketing tactics tap into the online element. 92% of word-of-mouth – the single biggest influence on consumer buying behaviour – happens offline."

~ Ed Barter, Lead data scientist at Herdify

In this free whitepaper, you’ll learn: