We worked with one of the UK’s leading meal prep services to supercharge brand growth and LTV.
“People purchasing in community hotspots are a proxy for brand strength as this shows activity from people buying because of the strength of the brand. Our goal with this brand was to get as many people as possible talking about and remembering them.
By analysing the data, we found that brand awareness, as measured in offline community strength, has grown significantly since using Herdify.”
Before Herdify
Customer acquisition was a concern for this food subscription service. They needed more volume and were also focussed on the cost of acquiring new customers, particularly because they needed to factor in the cost to the business of discounting first and subsequent boxes.
When thinking about CAC, they needed to ensure that they were inspiring a behavioural change that would ensure long-term product loyalty. They were experiencing a high level of churn – customers would be drawn in by the offer of free or discounted boxes, and then would drop off before committing to subsequent full-price boxes.
After Herdify
The meal prep service used Herdify’s location recommendations to target Meta and Google ads more effectively.
This meant that they were able to precision target the locations where they had brand awareness through communities. By targeting those locations, their ads served as a prompt to spark buying conversations and as a reminder to those who had already heard about their brand.
The numbers
- Churn rates significantly reduced, and repeat purchases increased exponentially. In community hotspot areas, customers were 92% more likely to order an eighth time compared to non-community areas
- In just one month, the cumulative additional revenue from these customers was over £15,000
- One month’s uplift would cover 131% of Herdify’s annual fee
By targeting customers who have been exposed to this food subscription service through word-of-mouth, we’ve been able to:
- Build brand awareness in community hotspots
- Reduce acquisition costs in community hotspots
- Improve the quality of new customers and increase LTV
