We worked with one of the UK’s leading meal prep services to supercharge brand growth and LTV.
Customer acquisition was a concern for this food subscription service. They needed more volume and were also focussed on the cost of acquiring new customers, particularly because they needed to factor in the cost to the business of discounting first and subsequent boxes.
When thinking about CAC, they needed to ensure that they were inspiring a behavioural change that would ensure long-term product loyalty. They were experiencing a high level of churn – customers would be drawn in by the offer of free or discounted boxes, and then would drop off before committing to subsequent full-price boxes.
The meal prep service used Herdify’s location recommendations to target Meta and Google ads more effectively.
This meant that they were able to precision target the locations where they had brand awareness through communities. By targeting those locations, their ads served as a prompt to spark buying conversations and as a reminder to those who had already heard about their brand.
By targeting customers who have been exposed to this food subscription service through word-of-mouth, we’ve been able to: