We’re the Rare Tea Company – an independent company on a mission to source and supply the world’s best loose-leaf tea.
“Working with Herdify, we’ve generated the best results that we’ve seen for non-branded keywords since we started Google Ads.”
Before Herdify
As an independent challenger in a crowded marketplace, we were struggling to gain traction with non-branded keywords, as larger competitors were making the CPC more expensive and almost unsustainable. We weren’t bidding on any keywords, as we couldn’t find a way to make it work.
After Herdify
We used Herdify’s recommendations to identify where people were talking about our brand in the real world. This meant we were able to find word-of-mouth hotspots in our data and only target non-branded keywords in those geo-locations.
By concentrating spend in areas where word-of-mouth was detected, we were able to drive higher quality traffic and increase conversions.
The numbers
- Conversion rate and return on ad spend (ROAS) more than doubled
- We saw a significant spike in website traffic at half the CPC
By targeting customers who have been exposed to the Rare Tea Company through word-of-mouth, we’ve been able to:
- Bid on non-branded keywords that were previously untenable
- Rake a more targeted approach to a non-branded keyword strategy
- Focus on areas where we have already been recommended, to ensure that we standout in search results
