Data

Blending Behavioural Science & Data Science to Deliver Audience Segmentation Data for Addressable Media.

Proud to be the first official partner of MAD//Masters with Rory Sutherland.

Leverage behavioural science-backed location targeting and launch better-performing campaigns just like them!

Our system relies on first-party data, not social media, to create audiences specific to your brand, not just the category.

Grow your brand, stand out from the crowd, and maximise your budget. Understand your customers’ buying behaviour, just like Abel & Cole.

With our audience segmentation engine, you can find community hotspots up and down the country to make planning your next media plan easier.

Are you an agency aiming to expand your clients’ offline communities? Or a media planner seeking a Herdifyed agency to enhance your strategies?

Abel & Cole

Alex Spencer

Senior Brand Manager, Ella's Kitchen

Rory Sutherland

Vice Chairman, Ogilvy