Join The Dots (JTD) is an award-winning independent media agency that doesn’t follow the crowd, they follow the customer. Instead of planning by channel, they start with people, using data-led insight to understand a brand’s audience before deciding where to show up.
And early on, they spotted the magic in Herdify’s behavioural science targeting. By overlaying Herdify Areas on their existing segmentation, JTD has helped brands like Abel & Cole, Air Ambulance Charity Kent Surrey Sussex (KSS) and the RSPCA deliver seriously impressive results with smarter targeting and less media wastage.
"At Join The Dots, we love shaking up traditional media planning. Working with Herdify means we can pinpoint the right people at the right time" ~ Ben Briggs, Managing Partner for Communications Planning, Culture & Impact, Join The Dots
Herdify + JTD: Where data gets personal
When you blend behavioural science with sharp audience planning, great things happen. JTD’s planners layer Herdify’s real-world community insights over their existing models to find the pockets of people most likely to take action, whether that’s buying veg boxes or donating to charity.
Here’s what that looks like in action
Abel & Cole
See how Herdify helped Abel & Cole boost door drop response rates by 168% and increase average order value.
The Salvation Army
The Salvation Army worked with Herdify and Join the Dots to refine their donor targeting.
KSS
Kent Surrey Sussex Air Ambulance used Herdify’s behavioural science to uncover new audiences.
RSPCA
Find out how Herdify’s behavioural science targeting increased RSPCA’s donor response rates by 24 percent.
Abel & Cole – Supercharging Response Rates in Door Drop Campaigns
+164% response rates | +18% average order value | -78% cost per acquisition
In a noisy market packed with food box brands, Abel & Cole needed their door drop campaigns to really deliver.
By using Herdify to detect high-value local communities where social influence drives action they smashed it:
- Response rates up 164%
- Average order value up 18%
- Cost per acquisition down 78%
RSPCA – Finding New Donors with Behavioural Science
+24% donor response | +11% cash donations | +23% overall revenue
When charity giving gets squeezed, targeting matters more than ever. For the RSPCA, JTD used Herdify to pinpoint communities with a high likelihood of giving, based on real-world behaviour, not just demographics.
- 24% more people responded
- 11% more cash per donor
- 23% boost in total donations
KSS
Kent Surrey Sussex Air Ambulance used Herdify’s behavioural science to uncover new, high-response donor audiences. With Join the Dots, the campaign brought in £82,000 from 2,211 donors and reached rural supporters who care deeply.
The Salvation Army
+142% uplift in response rates | +2.9% average donation | ADV +6.8% in Herdify audiences
The Salvation Army worked with Herdify and Join the Dots to refine their donor targeting and explore smarter ways to reach new supporters. Herdify targeting was used for a two burst direct mail campaign featuring an initial call to action followed by a reminder to donate.
The result: In the reminder campaign, Herdify areas saw a 142% uplift in response rates and a 2.9% increase in average donation. Overall, there was an uplift in response rates, with average donation values (ADV) being 6.8% higher in Herdify audiences.
"We’ve partnered with Herdify multiple times to help our clients tap into real-life, pre-existing communities. Every marketer wants to target the right people, at the right time, with the right message and by overlaying Herdify’s data onto our traditional targeting methods, we can do exactly that, whether it’s for direct marketing, digital, TV, radio, or any other medium." ~ Ben Briggs, Managing Partner for Communications Planning, Culture & Impact, Join the Dots
Herdify x JTD: A natural match
We love working with Join The Dots. And luckily, it’s mutual.
This kind of precision-first planning sits at the core of JTD’s approach. It’s smart, strategic, and exactly how media should work. No waste. Just better results.
