MAD//Masters by Rory Sutherland
Ready to level up your marketing game?
The MAD//Masters course is here to put marketers on the map, and Herdify is excited to be in the mix, bringing our expertise in collective human behaviour (AKA ‘herd mentality’) to the course at our fireside chat with the one and only Rory Sutherland.
As you’ll learn during one of the modules, herd mentality is a powerful force in human decision-making, As you’ll hear Rory talk about in the course, It’s not about using data to give you absolute answers but helping to stack the deck in your favour.
One of the experts from Herdify will join Rory live, to dive deeper into the subject and showcase how clients can use our tools to harness this force.
Can’t wait? Catchup with a previous fireside chat with Herdify CEO Tom Ridges and renowned marketing maverick Rory Sutherland to get your creative cogs turning and herd instincts buzzing. In this session, they dive into how Herdify’s AI-powered segmentation digs into a brand’s first-party data to spot the most valuable community clusters. These behavioural insights aren’t just theoretical, they are actionable strategies that can drive growth and ROI through digital campaigns, pop-ups, or local store activations. Think of it as a roadmap to maximise brand impact where it matters most. Tap in to see how AI meets behavioural science and prepare to get inspired.
For advertising legend Rory Sutherland, behavioural science is more than a ‘nice to have’ – it’s a fundamental part of marketing, which is why Herdify is the obvious first official partner of MAD//Masters.
Moreover, you’ll see Herdify’s MD and chief herder go herd-to-herd with Rory to uncover how brands grow.
Held over 12 weeks, MAD//Masters by Rory Sutherland is a 12-part CPD-accredited personal development programme.
You’ll learn why it’s not just about what folks do but why they do it—and how a sprinkle of creativity can turn insights into action. Picture a cow standing in the field one minute, suddenly running for the gate the next because the herd says, “Grass is greener over here!”. That’s the kind of herd mentality you’ll learn to harness—understanding how perception and behaviour drive decisions.
