How Herdify’s AI analyses a brand’s data to detect where brand communities are the most valuable.
Rory Sutherland is joined by Herdify CEO Tom Ridges in a MAD//Masters fireside chat to explore how Herdify detects high-value media locations.
"What you're doing, I think, is brilliant" - Rory Sutherland.
Check out Tom and Rory's fireside chat via the link in this post...
Besides knowing how to find the best car in Jamaica and getting uncomfortable with a herd mentality, Rory and Tom discuss behavioural science for marketing in a second MAD//Masters by Rory Sutherland fireside chat.
The behavioural segmentation insights from the session will have your creative cogs whirring…
