MAD//Masters X Herdify

For advertising legend Rory Sutherland, embracing behavioural science is an effective way to future-proof brands, businesses and careers.

At Herdify, we apply behavioural science insights, powered by offline community detection, to help grow brands. And that’s why we are delighted to be selected as the first official partner of MAD//Masters!

Curated, presented & assessed by Rory.

Held over 12 weeks, MAD//Masters by Rory Sutherland is a 12-part CPD-accredited personal development programme.

Friends in conversation | Herdify

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Ignite your brand power: Why your offline community is the real influencer

“Social communities grow more powerfully offline, yet most marketing tactics tap into the online element. 92% of word-of-mouth – the single biggest influence on consumer buying behaviour – happens offline."

~ Ed Barter, Lead data scientist at Herdify

In this free whitepaper, you’ll learn: