Did you know that a conversation in the pub can drive 200 x more sales than a creative your team has laboured over for weeks?
In this week’s podcast, we delve into what word-of-mouth (WOM) really means in the modern marketing world.
These stats might surprise you ⬇️:
- 27% sales are driven by WOM
- 200 x more sales driven by WOM than traditional ads
- 2/3 of WOM happens offline
