The psychology powered marketing tool everyone’s talking about
We’re back at MAD//Fest London and this year, we’re doing more than just exhibiting. We’re joining Rory Sutherland on stage to talk about what really drives customer behaviour (spoiler: it’s not just targeting by postcode or shoe size).
You’ll also find us in the main arena, showing media planners and marketers how to use behavioural science and AI to find customers who spend more and stick around for longer.
Why Attend?
MAD//Fest is not just another marketing event; it's a celebration of creativity, innovation, and disruption. Whether you're looking to gain new insights, network with industry leaders, or simply have a great time, MAD//Fest offers it all.
When and Where
- Dates: 1st – 3rd July 2025
- Location: The Truman Brewery, London, UK
Join Tom Ridges on stage with Rory Sutherland
Catch our CEO and founder, Tom Ridges, live on the Brewery Stage in partnership with Havas, Wednesday 2nd July at 12:45pm.
He’ll be joining behavioural science legend Rory Sutherland to tackle a challenge every marketer knows too well: how do you grow a brand without a blockbuster budget?
Their session, "Outsmart, don’t outspend. Using behavioural science for challenger brand growth," will unpack how brands like Meta, Twitter and Uber used psychology, not just media spend, to fuel their rise. Expect sharp insights, real-world examples, and a new way to think about influence. It’s 25 minutes that might just change how you do strategy.
Why MAD//Fest is worth the hype
If you’ve been, you know. If you haven’t, think three days of big ideas, bold brands, and the sort of networking that makes LinkedIn jealous. 15,000 plus people. 12 stages. And the world’s sharpest marketing minds.
Oh, and decent beer. That too.
Expect:
- Superstar speakers like Rory Sutherland, CMOs from global brands, and a few wildcards thrown in
- Masterclasses and debates on what’s next in adland
- Hands on demos and immersive experiences
- Pitch battles, pop ups, and parties
- Marketing mayhem, in the best way possible
Find Herdify (and your next big insight)
At our stand, we’re not here to talk at you, we’re here to show you how to win over customers using insights you won’t find in your CRM.
- See how our platform maps real world influence and herd behaviour
- Understand the science behind who buys what and why
- Get hands on with our behavioural data tools
- Chat with the team (we promise, no jargon or sales patter)
We’re not just another AI tool. We’re built on the principle that people buy what people around them buy. If your customers are acting like a herd, we help you lead it.
Don’t wait till July...
If you’re curious now, you can catch our CEO and founder, Tom Ridges, speaking at MAD//UpNorth earlier this year where he unpacked how behavioural science is changing the way brands grow. Watch it here:
Watch Toms talk from MAD//Up North
Let’s herd together
We’ll be shouting about MAD//Fest on LinkedIn, so follow us for all the latest on our sessions, surprise announcements, and cow puns we’ll probably regret.
