About MAD//UpNorth
MAD//UpNorth is set to be the newest and largest marketing and advertising festival, bringing together over 4,000 industry leaders, disruptors, and innovators. The event will feature dynamic content across three stages - Factory Stage, Media + Tech, and Creativity + Social - catering to marketing professionals from all disciplines.
For more information about the event and to register, click here.
Our Participation
As a proud partner and exhibitor, we will be showcasing our latest innovations at our stand throughout the festival. Our team will be on hand to engage with attendees, demonstrate our solutions, and discuss how we can collaborate to drive marketing excellence.
Be sure to catch Tom Ridges’ talk and visit our stand to learn more about how Herdify is transforming media buying and audience targeting.
Event Details
- Dates: 26-27 February 2025
- Venue: Aviva Studios, Water Street, Manchester, M3 4JQ
- Theme: 'What sets us apart' celebrating the pioneering people, brands, and businesses in the North shaping a dynamic marketing scene
Programme Highlights
The festival boasts a robust lineup of speakers and sessions designed to inspire and inform:
Keynote Speakers:
- John Roberts, CEO and Founder of AO World
- Rory Sutherland, Vice Chairman of Ogilvy UK
- Jennifer English, Global Brand Director of Johnnie Walker
- Kenyatte Nelson, Chief Membership & Customer Officer at Co-op
- Lucy Henderson, Marketing Director of Irn-Bru
- Jessica Myers, Chief Customer Officer at The Very Group
- Pete Markey, CMO of Boots
- Tom Ridges, CEO and Founder of Herdify
- Aaron Fairweather, Culture Marketing - Music & Artist Specialist at Redbull
- Sabrina Godden-Tuma, Global Creative Director at Vodafone
- Dom Dwight, Strategy + Innovation Director at Taylors of Harrogate
- Rachel Kerrone, Brand and Marketing Director at Starling Bank
- Sam Walker, Group Marketing and Creative Director at N Brown
- Jemma Haley, Business Lead - Retail Media + Supplier Insights at John Lewis & Partners
- Dean Harris, Head of Co-op Media Network at Co-op
- Roger Wade, Founder of Boxpark and Chair of Box Fund
Tom Ridges will be presenting Herdify’s revolutionary approach to leveraging behavioural science and AI to supercharge media planning and targeting. His session promises to deliver actionable insights into how marketers can achieve better audience outcomes with precision targeting.
Stages:
- Factory Stage: Keynotes and discussions on the overarching theme
- Media + Tech Stage: Insights into the latest media trends and technological innovations
- Creativity + Social Stage: Exploration of creative strategies and social media advancements
Special Features:
- £20k brand innovation pitches
- Experiential activations
- Networking opportunities with top-tier brand marketers and agency leaders
- Evening entertainment including parties and DJs
Join Us
We invite you to visit our stand to discover how Herdify can help you achieve your marketing objectives. For more information about the event and to register, click here.
About Us
We are dedicated to providing cutting-edge marketing solutions that empower brands to connect with their audiences effectively.
We look forward to seeing you at MAD//UpNorth!
