What keeps marketers awake at night?
Is it the overreliance on digital channels, the rising costs of customer acquisition, or the looming question: How do we make smarter decisions to maximise ROI and minimise risk?
Why Listen?
If you’re a marketing professional grappling with limited budgets, growing competition, or the need to prove ROI to your CFO, this is a must-watch. Equip yourself with the tools to adapt, innovate, and stay ahead.
In this exclusive conversation, Herdify CEO Tom Ridges and renowned marketing advisor John James dive into these critical challenges. Together they explore practical solutions for navigating the complex world of modern marketing and balancing short-term performance with long-term brand growth.
Meet the Speakers:
- Tom Ridges – CEO and founder of Herdify, a platform revolutionising audience targeting by harnessing the power of AI and human behaviour. Tom brings a wealth of experience in innovative audience-building strategies inspired by the principles of herd mentality.
- John James – A marketing strategist with a global career spanning advertising agencies, digital growth management, and consultancy. John specialises in aligning marketing activities with profitability and revenue goals, making him the go-to advisor for brands seeking sustainable growth.
What You’ll Learn:
- The Problem: Why are so many brands overly reliant on digital marketing channels? Tom and John discuss the allure of easy-to-measure metrics and the risks they pose when these metrics fail to translate into meaningful business outcomes.
- The Shift: Discover how privacy changes, diminishing returns, and increased competition are forcing brands to rethink their strategies. John shares examples of how forward-thinking companies are successfully diversifying their channel mix.
- The Solution: How can you balance long-term brand building with short-term performance goals? From geotargeting to direct mail and grassroots community engagement, learn actionable ways to drive impactful results without breaking the bank.
- The Future: What role do memory and herd mentality play in purchasing decisions? And how can brands create lasting impressions that drive repeat purchases?
This insightful discussion will help you navigate the evolving marketing landscape and leave you with actionable steps to optimise your strategy.
Let Tom and John inspire your next move. The question is, are you ready to take the first step toward smarter marketing?
