Sustainability and eCommerce… A contradiction in terms? On this week’s podcast, we welcome Chloë Thomas, eCommerce guru and pro-podcast host – no pressure, Ed and Tom!
Chloë’s hot topic is sustainability in eCommerce. Surely the two are opposing forces? It’s something we’ve grappled with at Herdify HQ.
“Fundamentally, we need to consume fewer resources, and in the UK we’re amongst the worst offenders,” says Chloë. “After a particularly dark weekend of being freaked out by Armageddon stories, I felt like I was helping people destroy the planet. So now my business is about helping people put sustainability front and centre.
Chloë’s quick-fire questions
What do you consider your greatest achievement?
I don’t have one – still a work in progress.
What’s the biggest business challenge that you’re facing in 2023?
The usual – podcast growth and sponsors!!
What is your secret weapon when it comes to business growth?
Systems.
In your eyes, what is the role of marketing?
To get the customer to do what you want them to do.
What role have your customers played in your business success?
Everything.
What is your idea of perfect happiness?
Freedom.
What is your greatest extravagance?
Not putting a price limit on the yarns I buy for crochet.
Which words or phrases do you most overuse?
Awesome.
What or who is the greatest love of your life?
Learning and knowledge.
What is your most marked characteristic?
My fringe (bangs if you’re American).
When and where were you happiest?
On stage, or on my own.
What is your motto?
Keep optimising.
