Featured Blog

When trust is lacking, social proof is the answer

While digital marketers have been busy obsessing over things like programmatic buying, supply path optimisation, metrics and AI, a fundamental shift in consumer behaviour has been happening right under their noses.

The Letterbox Consultancy partners with Herdify to bring word-of-mouth into door drops

Why the future of influence is real life, not viral

Brands need to think about influence less as media distribution and more as behavioural infrastructure, writes Tom Ridges.

Marketing

Why Connected People Beat Bigger Budgets

It’s easy to think marketing is just about budget: spend more, get more. But budget is only the volume control. What really matters is whether people are paying attention, and if they’re paying attention together.

Marketing

Brand Building with Herdify: How Real-World Influence Drives Growth

People like to think brand campaigns are national, but all above the line media is geographic. A billboard is tied to a single street. A TV campaign is locked to a region. Unless you have the budget to blast your brand across every inch of the country, geographic focus and exclusion matter.

Marketing

Word of Mouth Marketing and How to Use It

Most marketers know word of mouth drives sales but struggle to use it. Discover why WOM is so powerful, and how to use it.