Podcast
What makes one song a massive hit, and one a flop? What sets apart the popular kids? Why do 1 billion people own an iPhone, more than any other brand?
Did you know that a conversation in the pub can drive 200 x more sales than a creative your team has laboured over for weeks?
On the podcast this week, hear from Mike Taylor… In his own words, a “recovering agency owner” and author of the upcoming book, “Marketing Memetics”.
If you missed the two days of Performance Marketing World Unlocked, we’ve distilled it all into one hour!
In our latest podcast, international footballer Thomas Hal Robson-Kanu shares his story, from playing in the Premier League to setting up a hugely successful nutritional drinks business that saw a 600% increase in sales in its first two years.
Arthur answers some quick-fire questions on what motivates him, the challenges he’s facing right now and the importance of UGC in Mindful Chef’s growth strategy.
