In today's challenging landscape, where charity budgets are shrinking and traditional marketing costs are increasing, standing out is more critical than ever.
By the end of this webinar, you'll understand how to:
- Activate smarter marketing campaigns without increasing spend
- Leverage data to optimise supporter journeys and unlock new opportunities
- Be different and lead with purpose in a highly competitive environment
With charities vying for the same attention, using the same methods;
How do you cut through the noise and differentiate yourself?
Speakers
- Megan Baker – RSPCA Marketing Manager sharing how RSPCA uses Herdify to reach new audiences
- Ben Briggs – Join the Dots Managing Partner bringing agency insights from working with more than 40 charities
- Tom Ridges – Herdify Founder & Managing Director sharing insights on the Herdify approach to discovering new audiences and supporting businesses to achieve results
In this session, we'll discuss:
- Maximising impact with tighter budgets: Strategies for getting more out of every marketing pound while coping with rising costs, such as Royal Mail's increased prices.
- Differentiating your message: How to break away from the same tired strategies to reach new and diverse audiences.
- The power of purpose-driven marketing: Focus on the rising importance of sustainability and B Corp values within supporters, rather than sheer volume to ensure long-term success.
- Data-driven insights: Using behaviour – not just belief – to identify opportunities for more efficient and effective marketing, and leveraging this in community conversations.
- Innovative case studies: Learn from real-world examples of how behavioural location data helped organisations reach audiences more efficiently, even during peak fundraising periods like Christmas.
- Connecting with your audience: A deep dive into the rising importance of local relevance and emotional specificity in creating meaningful connections with your audience.
