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Community: Exponential growth from word-of-mouth

Herdify’s CMO Victoria Murden joins the Keep Optimising podcast to share what a community looks like for an eCommerce brand.

5 July 2023

Herdify’s CMO Victoria Murden joins the Keep Optimising podcast to share what a community looks like for an eCommerce brand.

She shares her story on why the idea of real-world communities fascinated her so much that she moved from a 15-year career in brand marketing to become part of the Herdify team.

Have a listen if you want to learn…

🤳 why communities are more than just your customer base and social media followers

🖊 how to harness your community data to adjust your campaign creative

📈 how your communities can really contribute to brand growth and revenue