Unlocking the Power of Super Touchpoints: Insights from the JICMAIL Conference 2025
Hey there, fellow marketers and curious minds! We recently had the pleasure of attending the JICMAIL Conference 2025: The Rise of the Super Touchpoint, and let us tell you, it was a treasure trove of insights and revelations. Hosted at PwC UK's London Embankment office, the event brought together industry leaders to delve into the evolving landscape of touchpoint planning, the surge of retail media, and the pivotal role of JICMAIL data in crafting effective campaigns.
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Mail: The Super Touchpoint
One of the standout moments was the launch of JICMAIL's latest report, 'Mail: The Super Touchpoint.' This comprehensive study sheds light on how mail continues to drive consumer engagement and brand growth. Here are some key takeaways:
- High Attention and Cost-Effectiveness: Mail boasts a 96% engagement rate, costing just 11p per minute of attention. Door drops are even more economical at 7p per minute. On average, Direct Mail garners 134 seconds of attention, while door drops receive 55 seconds over a 28-day period.
- Purchase Driver: There's been a 35% increase in mail items leading to purchases over the past year.
- Building Trust: Mail is the most trusted channel among individuals aged 18-34.
- Extended Reach: One million pieces of mail can reach 1.1 million people and spark conversations that drive sales.
Tom Ridges' Take on Herd Mentality
Our very own CEO, Tom Ridges, took the stage to discuss 'Delivering Herd Mentality Through the Letterbox.' He delved into how understanding and leveraging herd behaviour can amplify the effectiveness of direct mail campaigns. By tapping into community dynamics, brands can create more resonant and impactful messages.
Watch Tom's Talk
Curious to dive deeper into Tom's insights? We've got you covered! Watch the full video of his talk above and discover how harnessing herd mentality can revolutionise your marketing strategies.
Download Tom's Slides
For those who love to dissect and revisit key points, Tom's presentation slides are available for download. Equip yourself with the knowledge to integrate behavioural science into your next campaign.
Join the Conversation
The concept of Super Touchpoints underscores the importance of creating deeper emotional connections with consumers, delivering sensory experiences that attract attention, and inspiring conversations. As marketers, it's crucial to evaluate and rank your touchpoints, investing in those that promise disproportionately effective outcomes.
We'd love to hear your thoughts! How are you planning to incorporate these insights into your strategies? Drop us a comment below or reach out to our team. Let's harness the power of the herd together!
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