Navigating the "In-Between" in Marketing: What We Learned from Rory Sutherland
Ever been between marketing jobs? Felt a bit lost, wondering what's next or how to turn your downtime into something genuinely useful?
Yeah, we've all been there.
That's why Herdify was thrilled to sponsor the Ingenuity+ Inbetweeners Big Night Out, an exclusive get-together for senior marketers in career transitions. Held at the lively Nags Head in Covent Garden, this wasn't your typical networking snooze fest. It was chilled, genuine, and a perfect chance to recharge and connect.
https://www.youtube.com/watch?v=SNRFHAua_Q4
When Your Marketing Career Hits Pause
Marketing careers aren’t always smooth sailing. Sometimes there's a sudden pause. It can feel lonely, stressful, and, honestly, a bit confusing. Without the daily KPIs, campaigns, and endless meetings, even seasoned pros can question their worth. But here’s the secret, your talent doesn't disappear just because your job does.
Rory Sutherland
Step forward, Rory Sutherland, behavioural science legend, Vice Chairman of Ogilvy, and the brains behind MAD//Masters. Rory knows his stuff about human behaviour, career journeys, and why those "in-between" times matter. And believe us, he nailed it.
Rory's Best Bits
Here's Rory's top advice for turning career gaps into golden opportunities:
- Being Known Boosts Luck: Fame multiplies your chances. Ask yourself honestly: are you spending enough time building your personal brand?
- Explore Less Obvious Categories: Some sectors are overlooked by marketers, great opportunities to bring your unique skills to the table.
- Use Your Wider Network: Surprisingly, your weaker, distant connections can offer better referrals than your closest colleagues.
- Talk Behaviour Change, Not Just Brand: Make your marketing relatable by focusing on real-world behavioural changes that anyone, marketer or not, can grasp.
- Think Broadly, Not Narrowly: Marketing should tackle real-world problems with creative, varied solutions rather than just aiming for one quick fix.
Community Counts: Real Talk, Real Support
What made the night special wasn't just Rory’s insights, it was the genuine sense of community. Senior marketers came together, sharing honest stories and practical tips. Leaders like Richard Robinson highlighted how valuable community and reciprocal support are when navigating career transitions. Turns out marketers thrive most when we're looking after each other.
Why Herdify Sponsored: Behavioural Science at Work
Herdify sponsored because we believe deeply in the power of collective behaviour. We help disruptive brands find their next best customers using behavioural science, and this perfectly matches the spirit of the Ingenuity+ Inbetweeners event, tapping into collective wisdom, connection, and insights to move careers forward.
Missed Out? No Worries!
Couldn't make it? We've got you covered. Check out Rory’s full talk here: Ingenuity+ Event Replay. Seriously, it’s worth your time.
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