Featured Resource

When trust is lacking, social proof is the answer

The Letterbox Consultancy partners with Herdify to bring word-of-mouth into door drops

Why the future of influence is real life, not viral

Why Connected People Beat Bigger Budgets

Blog

Fashion geotargeting and word of mouth that drives sales

Map real recommendations, not guesses. Use word of mouth to derive geotargeting, place spend and stock where people convert.

Blog

Herdify unveils its most advanced word of mouth insights update yet

Herdify’s latest portal update with Experian Mosaic 8, revenue-focused metrics, & instant refresh to help CMOs plan smarter & prove ROI.

Podcasts

Kicking off 2023 with Shopify, cookies & ecom collabs | The Grapevine S1:1

This week, Ed and Tom dissect Shopify’s Commerce Trends 2023 report. As usual, the guys take a behavioural science view, and they don’t pull any punches!

Blog

Travel geotargeting and word of mouth that drives bookings

Use geotargeting guided by word of mouth to target ready-to-book areas, cut waste and grow direct bookings.

Blog

AI Without the Bullshit: The Marketer’s Guide to AI in Marketing

Cut through the hype with our marketer’s guide to AI in marketing. Discover the four key applications, practical tools, and case studies to turn AI into real results.

Blog

When Even Your Dad Buys a Nespresso: Herd Mentality in Marketing

What Nespresso can teach marketers about herd mentality. Why behaviour change isn’t rational, and how to spot tipping points that drive growth.

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