Resources

Herdify launches Audience Discovery to show the value of word-of-mouth

When trust is lacking, social proof is the answer

The Letterbox Consultancy partners with Herdify to bring word-of-mouth into door drops

Why the future of influence is real life, not viral

Blog

Are you still marketing to individuals?

Tired of ineffective marketing strategies? Find out why brands like Huel and Gymshark are thriving by targeting communities, not demographics. Discover how behavioural science reveals the social influence that really drives buying behaviour.

Blog

Community: Exponential growth from word-of-mouth

Herdify’s CMO Victoria Murden joins the Keep Optimising podcast to share what a community looks like for an eCommerce brand.

Podcasts

2023: The year of efficiency | The Grapevine S1:10

We’re inundated with new developments in technology and automation, but does that make us more efficient?

Podcasts

Unlock the power of sustainable eCommerce | The Grapevine S1:9

Unravel the paradox of sustainability and eCommerce with Chloë Thomas. Consume less, grow more and keep optimising. Can we make it work? Let's find out!

Blog

7 best marketing strategies for fashion ecommerce brands

Do you ever stop to wonder what life would look like if we didn’t have fashion? If trends didn’t exist or all of us just wore the same type of clothing. Here are 7 different ways that you can market your fashion brand.

Podcasts

Mindful Chef: How to win the subscription box race | The Grapevine S1:3

Supercharged referrers, retention incentives, the impact of discounting… On this week’s podcast, Ed and Tom meet Arthur Guinness, Head of acquisition at Mindful Chef.

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