PRODUCT RELEASE - 25 September 2025
Herdify unveils its most advanced word of mouth insights update yet
With Mosaic 8 integrated into the portal, plus new revenue metrics and instant refresh, Herdify gives marketers deeper audience insight inside the areas where word of mouth is already strong helping marketers focus where advocacy exists and cut wasted spend.
BRISTOL, UNITED KINGDOM — Herdify has released a major update to its portal. Marketers can now see Mosaic 8 demographics where their brand already travels by word of mouth, compare revenue and customer activity across Herdify and non-Herdify areas, and . The result is tighter reporting, improved customer understanding, and enhanced targeting capabilities, leading to more effective marketing campaigns that drive revenue.
“Marketers do not need more dashboards. They need proof of where word of mouth is working and where it is not. This release surfaces the who, the where, and the value in one view, so teams can move budget with confidence.” ~ Tom Ridges, Herdify CEO.
Demographics that focus creativity
Herdify’s insights now integrate Experian Mosaic 8, showing the most dominant and most over-indexed Mosaic groups and types across Herdify areas, non-Herdify areas, and overall.
For planning, this means you can pinpoint the communities most likely to spread the word and tailor creative to their lifestyles and behaviours. For reporting, it gives you proof of where campaigns are resonating through word of mouth, so you can justify spend and refine targeting with confidence. This is demographic data that actually translates into better creative briefs and smarter media buys.
Customer metrics that prove impact
The new Audience Report section streamlines reporting, enabling you to easily find the data you need, such as total revenue over the past year, number of transactions over the past year, and number of unique customers over the past year. All visible across Herdify areas, non-Herdify areas, and overall.
These metrics let you see which audiences are driving the greatest commercial return, showing where word of mouth is converting into revenue and transactions. For reporting, they give leadership a clear, revenue-driven story of campaign impact. No vanity numbers. Just the data that connects activity to growth.
Instant refresh. Zero waiting.
Workspaces now refresh automatically when transactions data is uploaded. No waiting for a button. No missed updates.
For planning, this means faster access to live insights, so campaign decisions can be made without delay. For reporting, it ensures leadership teams see the most current data in every update. It shortens the gap between action and evidence, making teams more agile in how they respond to the effects of word of mouth in real time.
Built for marketing leaders
This release is designed to solve the problems that sit on every CMO’s desk.
- Smarter planning: Find the communities that over-index for your brand through word of mouth and use that knowledge to brief sharper creative, choose the right channels, and scale spend where it actually works.
- Clearer proof: Compare revenue and customer activity in Herdify versus non-Herdify areas to show exactly where word of mouth is paying back. No vague metrics. No storytelling without substance.
- Faster response: With automatic refresh, insights update the moment data lands. That means shorter feedback loops, quicker pivots, and teams freed from admin to focus on high-value strategy.
The result is a portal that gives marketing leaders both the foresight to plan smarter campaigns and the evidence to prove the impact of word of mouth on growth.
Availability
The update is available today for all Herdify customers in the portal. To help teams get the most from these new features, we’ve refreshed the Help Centre with step-by-step guides, added detailed FAQs, and updated our internal training resources.
Whether you want to explore demographic insights in more depth, understand the new customer metrics, or see how automatic refresh changes your workflow, the resources are ready to walk you through.
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