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Marketing

How to apply behavioural science techniques to media planning and harness your real-world communities.

How to apply behavioural science techniques to media planning and harness your real-world communities.

Mail

Choosing the right house to send mail to is a matter of location & timing.

Most people follow the herd; they don't like standing out. So, getting them to change behaviour is difficult... how can we fix this?

Marketing

Behavioural science in marketing - Nudge theory, the rule of seven.

Hearing the same recommendation multiple times from trusted sources (friends and family) in their community means consumers are more likely to subconsciously "unfilter" and remember your brand.

Marketing

What do marbles and marketing have in common?

What do marbles and marketing have in common? Discover the secret of holding onto customers as easily as glued marbles. From Facebook to craft beer, learn how to cultivate a cohesive customer base that sticks. Don't drop the ball, focus on connectedness to amplify your marketing success. Quality beats quantity every time.

Mail

Getting the most from doordrop media planning

Unlock the secrets of effective doordrop media planning with this informative webinar from Whistl, who take you through a detailed approach for creating doordrop targeting data sets.

Marketing

Are you still marketing to individuals?

Tired of ineffective marketing strategies? Find out why brands like Huel and Gymshark are thriving by targeting communities, not demographics. Discover how behavioural science reveals the social influence that really drives buying behaviour.

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