Featured Resource

Why Connected People Beat Bigger Budgets

Brand Building with Herdify: How Real-World Influence Drives Growth

Word of Mouth Marketing and How to Use It

Fashion geotargeting and word of mouth that drives sales

Blog

Why Connected People Beat Bigger Budgets

It’s easy to think marketing is just about budget: spend more, get more. But budget is only the volume control. What really matters is whether people are paying attention, and if they’re paying attention together.

Blog

Brand Building with Herdify: How Real-World Influence Drives Growth

People like to think brand campaigns are national, but all above the line media is geographic. A billboard is tied to a single street. A TV campaign is locked to a region. Unless you have the budget to blast your brand across every inch of the country, geographic focus and exclusion matter.

Blog

Word of Mouth Marketing and How to Use It

Most marketers know word of mouth drives sales but struggle to use it. Discover why WOM is so powerful, and how to use it.

Blog

Fashion geotargeting and word of mouth that drives sales

Map real recommendations, not guesses. Use word of mouth to derive geotargeting, place spend and stock where people convert.

Blog

Herdify unveils its most advanced word of mouth insights update yet

Herdify’s latest portal update with Experian Mosaic 8, revenue-focused metrics, & instant refresh to help CMOs plan smarter & prove ROI.

Podcasts

Kicking off 2023 with Shopify, cookies & ecom collabs | The Grapevine S1:1

This week, Ed and Tom dissect Shopify’s Commerce Trends 2023 report. As usual, the guys take a behavioural science view, and they don’t pull any punches!

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